East London RAW #TameTheBeast

rjhandley TIGI times

Anthony Mascolo has spent his whole career observing and researching street-fashion, always referencing London’s unique underground urban youth culture in his work. He’s watched the emergence of male style and a developing interest in hair that’s inspired a new wave of creativity amongst his hairdressers. And, when it comes to men, now ‘anything goes’ in terms of style. Long, cropped, shaved, smooth, textured; never have men had so many choices when selecting a hairstyle. These days even your occupation rarely restricts what you do with your hair. The recent street-casting at Bed Head Hair Space revealed just how happily men will just ‘go for it’.


This RAW shoot shows men’s hairstyles are more about the shape and less about the time spent on styling –  most men don’t want to spend hours (or even minutes) perfecting their look – so it’s important the cut is technically perfect and the products nurture the desired texture to keep hair in place all day long.
Hair: Nori, John, Piero.
Products used: Bed Head Manipulator Matte, Bed Head Manipulator, Bed Head Hard Head, Bed Head Upfront, Bed Head Small Talk, Bed Head Wax Stick

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