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The Front Row Summit

Revlon Professional held the first Front Row Summit in Madrid on May 15th and 16th. The exclusive hairdresser event that welcomed over 1,500 of its global key accounts offered a mix of inspiration, creativity, innovation and trends.    

With many renowned hairdressing names taking to the stage, it was a chance for key opinion leaders to share their expertise with the audience in a technological event where the attendees were at the centre of the interaction.  The event which was headed by Miguel Garcia, VP Global Creative, started with presentations of Macrotrends an interesting approach to consumer, hairdressing, makeup and lifestyle trends for the coming 2023.   The presentation was followed by an expert panel which reflected on the challenges of hairdressing today and included the participation of Steve Rowbottom (Director of Westrow), Mike Vincent (Editor of Tribu-te France), Mia Carol Bruguera (CEO of Carol Bruguera), Lewis Amarante (Makeup Artist), Jayne Lewis-Orr (Executive Director of Professional Beauty Group) and Eva Ziegler (Brand and Marketing Executive),

For Revlon Professional hairstylists are at the core of its activities,   At the Front Row Summit this commitment reached the next level, co-creating the ‘Colour of the Year’  2023 live with its community of hair stylists during the event.   Trends will be revealed over the coming year…

The 1,500-plus professionals at the event had the opportunity to attend the exclusive global premiere of the new Revlonissimo Colorsmetique, the innovative permanent hair colour range by Revlon Professional with a dual approach that combines science and beauty. Mario Aragon, SVP Global Marketing and Ingrid Kadlecova, Global Education Manager were responsible for presenting this revolutionary innovation.

Following the institutional message given by Charles Waters, President of Revlon for Europe, Middle East and Africa, underlined the importance of the professional business of the company, inspiration took the stage Mark Leeson and Manuel Mon, both Revlon Professional Brand Global Ambassadors each presented their vision of future fashion and hair.

Mina El Hammani, actress and Curly Global Ambassador of Revlon Professional and the brand image of Re/Start Curls by Revlon Professional, also took the Front Row Summit stage to give a message of empowerment to the entire profession.   

For more news from Revlon Professional click HERE.


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