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The Christmas Dawdle

The month of December is usually the busiest time for hair salons, however this year was not what was expected. Many salons reported a lack of a Christmas rush during December 2021 – it was more of a dawdle really. It’s sad to see that salon businesses suffered a much slower Christmas period; and unable to enjoy the busy December we know and love – but, why?

The NHBF used their Instagram platform for a snap poll which received over 2,000 responses. The results show over 84% of hair & beauty salons and barbershops experienced reduced business compared with what would normally be expected between Christmas and New Year (28-31 December 2021). One reason for reduced business was because of staff shortages. 54% of salon reported staff absences during this (usually) busy period.

NHBF chief executive – Richard Lambert says…

 “There’s growing evidence that hair & beauty businesses are now on a financial knife-edge.  They were relying on a good December for the cashflow to make it through the quieter months at the start of the new year, but instead they are reporting the lowest pre-Christmas trade anyone can remember, with the prospect of that trend continuing into January.

We’re grateful that the Government recognised the sector needed support by increasing the Additional Restrictions Grant (ARG), but these grants are unlikely to be enough to sustain many hair & beauty businesses.  We’ve lost 15% of the sector to the pandemic already, and without urgent targeted support, we could lose many more in the coming months.”

For more NHBF news click HERE

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