We swapped our hairbrushes for paint brushes this week, when we joined Indola for a fun-packed launch for the new Blonde Expert Care range. Hosted in the heart of Camden market, at the wonderful Gabeto; the perfect spot for Indola’s streetstyle-inspired branding and innovative approach to hair.
Welcomed with a glass of bubbly and a Latin soundtrack setting the tone for a fun and colourful afternoon, we mingled with industry peers – something we have very much been enjoying lately – before Indola Marketing Manager Pauline Vanlaethem shared an overview of Indola’s latest launches. Handing over to Global Ambassador Paddy McDougall shared his insight on the new range, explaining how you can optimise your blonde service with Indola’s new and improved Blonde Expert Care range, with its new Integrated Hair-Bond Technology ensuring brilliant blonde looks with outstanding hair quality and high shine.
To bring the range to life, Paddy demonstrated the products on a live model – with a difference! Paddy had prepped half the model’s head beforehand, enabling guests to physically see the results that can be achieved using the Blonde Expert Care products – in this case, Blonde Expert Insta Strong Shampoo, which uses new Integrated Hair-Bond Technology to ensure that the hair is stronger, healthier and more resilient.
Paddy talked to guests about the importance of educating the client and giving them the tools to maintain their blonde hair in between appointments. Then, to top off a fun and informative afternoon, it was time to put the press to the test as we created our own blonde looks. Letting our hair down, we were joined by Party n Paint, whose resident artist explained how to paint our very own Indola blonde model. Thanks to the DJ (and the prosecco), our creative juices were really flowing and we loved every minute of being artists for the afternoon.
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