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Tbh – true beautiful honest

Exciting news, Schwarzkopf Professional’s multidimensional permanent hair colour, tbh – true beautiful honest, has been newly improved to provide an enhanced true, beautiful and honest experience from the inside out – sounds dreamy!

It’s no secret that Schwarzkopf Professional have a great understanding on the multidimensional techniques requested from the modern day client. Think Balayage, Ombre, Highlights, Pastel Toning and Microlights continue to dominate salon services. As clients seek natural-looking colour results that enhance their individual beauty, an increasing number are also looking for hair brands that have values which are consistent with their own.

Want to know more?

The new tbh – true beautiful honest are proudly:

• PETA-approved with a 100% vegan formula
Use up to 93% naturally derived ingredients
Use up to 50% less ammonia
Feature natural oils for a higher level of care
Include upgraded HEP+ technology to help reduce the risk of developing an allergy
Offering a variety of commercial yet aspirational colour services – from dimensional coverage services to services that enhance or create dimensions for client-friendly looks
Enabling the hairdresser to deliver best-in-craft colour services to their clients

Tbh – True, beautiful, honest in all the right places


t – true to you

Featuring multidimensional coverage which enhances, not hides, the hair’s existing highs and lows, giving each salon client a personalised “my hair but better” colour result.

b – beautiful natural-looking colour results

The uniquely crafted hair colour dyes provide salon clients with multidimensional, shimmering, powdery tones and a natural healthy glow – with a colour world to answer every client’s individual wish

h – honest and caring formulations with considerate packaging

It’s now even easier to create natural-looking colour results without compromising on coverage, performance or longevity – all whilst providing a more caring and lower-maintenance colour service for your client. The brand is now officially PETA-approved as Global Animal Test-Free. Global Animal Test–Free recognises brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future. The 100% vegan formula also includes up to 93% naturally-derived ingredients

For more news from Henkel, click HERE.


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