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Stylethentic by Zoe Irwin

Someone who always gets it right, Zoe Irwin! Her passion for fashion and a flair for interpreting new directions into salon-friendly looks is admirable. A natural born educator, who shares the frame of reference and the context for each look so that we can make sense of it all. The latest ghd Professional trend collection is a prime example. In her role as Global Ambassador at ghd Professional, Zoe worked on a new season Trend Reveal, joining with Global Creative Education Manager Amy Sontae  to share the Stylethentic collection and explaining the inspiration from bespoke cuts, colours and textures

The Stylethentic collection delivers 8 models founded on the most interesting micro-trends for a fun, fresh and diverse series of looks, Importantly, they reference the work created in salons every day; inspired by the client and given a twist through the stylist’s knowledge of not just what’s trending, but how it can be made relevant to the individual. 

It’s not just about learning carbon copy cut-out looks, it’s about up-skilling and being diverse with your offering, taking the collection as inspiration then integrate this into your own unique style.” Amy Sontae, Global Creative Education Manager.

Stay tuned over the next eight weeks as we reveal more details on how Zoe created each of this signifanct looks. 

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For more good hair news from ghd, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating- whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

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