Get ready for a new wave of talent as Schwarzkopf Professional announces its 2024 Young Artistic Team. Comprising bright emerging stars in hairdressing from across the UK and Ireland, the YAT program is a year-long mentoring initiative designed to cultivate and elevate the industry’s future leaders.
The competition to join the YAT kicked off on Sunday, January 21st, at Hunter Collective in London. The finalists, who had already impressed judges with their online submissions, demonstrated skills, techniques, and creativity in an in-person session.
The theme was total creative freedom, which we love. Schwarzkopf Professional tasked contestants with cutting a minimum of 5cm from their model’s hair and the choice of the entire Schwarzkopf Professional colour line to create looks. The looks had to show off their technical cutting skills and colour knowledge and reflect their artistic vision. The judging process extended beyond the hairstyling, with makeup and clothing choices also contributing to the overall evaluation.
Each finalist presented their model and mood board to the judges, providing insights into their inspirations, technical processes, and creative journeys. Despite the intense competition, the finalists demonstrated creativity and passion, reflecting the depth of talent emerging in the industry.
The selection process was rigorous, with the judges evaluating the finished model looks and considering the candidates’ knowledge, presentation skills, and enthusiasm for a year of education and opportunities. Initially planning for a team of 6, the competition was so fierce that an additional member, Max, was added to the Young Artistic Team, making it a group of 7 exceptional individuals.
Notable mentions from the judging panel include the excellent Simon Cowell moment from Jerome, who revealed the unexpected addition to the team.
Meet the 2024 Schwarzkopf Professional Young Artistic Team
- Emma Thomber, Gypsy Rose Hair, @noobcutz
– Look: inspired by the 70s/Daisy Jones and the Six.
– Feedback: Emma specializes in enhancing natural hair texture with a focus on making clients feel their most authentic selves.
- Georgina Bradshaw, Hooker & Young, @ghbhair_
– Look: inspired by Pantone’s Colour of the Year, Peach Fuzz.
– Feedback: Emma demonstrates creativity with a beautiful mood board and a finished look featuring plenty of texture.
- Daniel Joy, Haug London House, @danielalexanderhair
– Look: focuses on presenting a strong modern woman, drawing inspiration from the Malan Breton SS24 show at LFW.
– Feedback: Daniel showcases beautiful red hair colour with face-framing panels and added texture to a classic one-length bob.
- Sophie Kinloch, Rainbow Room International, @sofdoessomehair
– Look: inspired by the rebellious nature of 70s punk.
– Feedback: Sophie creates a twist on a Chelsea cut with vivid panels of colour and a punk-inspired wardrobe.
- Max Andrea, Claxton Hair, @maxandreahair
– Look: celebrates British culture with a focus on diversity and individuality.
– Feedback: Max creates a lived-in blonde colour with a modern mullet cut, reflecting a collaboration between the hairdresser and model.
- Olivia Brady, The Honey Comb, @oliviarosebradyhair
– Look: channels a 90s-inspired look, fusing vibes from The Matrix with Cyberpunk.
– Feedback Olivia creates a textured blonde bob with slicked-back roots and panels of bright green, aiming to inspire her younger self.
- Cory Crosby, Kevin Kahan, @coreyc_hair_n_stuff
– Look: introduces a new phrase – New Wave – Neo Rave. Inspired by a Talking Heads album cover.
– Feedback: Cory showcases a hair look with a soft, lived-in texture, complementing a bright coord of clashing colours and patterns.
The 2024 Young Artistic Team represents the pinnacle of emerging talent in the hairdressing industry, and their journey promises to be a year of creativity, learning, and unparalleled opportunities.
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