If any of you caught up with Samantha Cusick in the Listen & Learn room at Colour World this year, you’ll know she’s a badass babe. So we weren’t surprised to hear she’s been snapped up by Authentic Beauty Concept (ABC) to become its first UK Consumer Stylist Advocate.
Meet Samantha
Samantha Cusick, a renowned hairstylist, colour expert and entrepreneur behind the Samantha Cusick London hair salons and Stã Studios, will work with Authentic Beauty Concept to promote the brand’s core values and innovative product launches, and in turn foster a deeper connection between the brand and its consumer audience. Entrusted with the task of colouring and styling some of the UK’s most influential women in the realm of social media, Samantha was among the first of her generation to harness the power of social media, building and establishing her brand identity within the industry.
Perfect match
Samantha, who has built a reputation for her creative and beautiful approach to hair; famous for her trademark balayage techniques and specialist colour knowledge is the perfect fit for this newly created role.
Emily Ross, Senior Trade Marketing Manager for Authentic Beauty Concept says: “Samantha was the natural choice for the brand’s first UK Consumer Stylist Advocate. Her unwavering vision to create incredible colours and styles that the customer can wear and maintain everyday align perfectly with Authentic Beauty Concept’s vision. Samantha is going to be a great asset to the ABC family.”
Samantha says “I am beyond excited to be the new UK Consumer Stylist Advocate for Authentic Beauty Concept. Since the brand launched in 2019 I have always admired their dedication to creating high quality ethical formulas and sustainable products that resonate with the values of modern consumers. I look forward to working with the team to amplify these values and engage with the consumer audience in meaningful ways.”
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