SalonLab&Me

Fancy introducing an exciting new business model to your salon? The Zeitgeist of the time is personalisation. In response, Schwarzkopf Professional launches an exciting new salon experience with a hyper-personalised haircare brand: SalonLab&Me. The new SalonLab&Me products are personalised to each client after a complete analysis of clients’ hair types and strengths. To do this, it uses the SalonLab Smart Analyzer. This piece of kit combined with the answers from a client questionnaire about their hair will result in a personalised haircare regime for your client. Say hello to the future!

The SalonLab Smart Analyzer analyses hair at a molecular level using a near-infrared sensor to measure the strength of the inner hair. The scan measures the breakage of naturally occurring original bonds inside the hair. As you know, haircare products can create and maintain new bonds when used regularly. With the SalonLab Analyzer you can measure the inner strength of hair after product use and show clients the effectiveness of products they are using. This could help boost client loyalty as clients can track the progress of their hair health over time.

Friederike Murschenhofer, corporate director of digital innovation at Henkel, says: “We’re really excited to bring this revolutionary technology, that combines the invaluable hairdresser expertise with cutting-edge digital innovation, to life in the UK. The launch brings a number of exciting new features set to improve the customer experience even further. SalonLab&Me is a unique physical-meets-digital experience in which salons and their clients can explore the best of both worlds, through an exciting B-2-B-2-C business solution. Not only are we offering a hyper-personalised product, but also a matching digital experience, where end consumers receive personalised content matching their individual hair needs and goals.”

New business model 

SalonLab&Me provides an e-commerce-based business solution for partnering salons, offering exclusivity to the prescribing salon. Clients can order their recommended SalonLab&Me regime online. This is exclusively linked to the salon they did their analysis with. An added benefit for you? The salon receives a commission for every order their clients make, regardless of whether it is placed directly in or between salon visits. This could certainly help boost salon revenue. 

How it works

SalonLab&Me is a hyper-personalised, salon-exclusive haircare range that combines the convenience of e-commerce with a complete holistic user experience for salon clients, all within a simple four-step process which we outline below:

SalonLab analysis

Complete a user-friendly and easy-to-follow in-app questionnaire with your client, detailing their hair history and goals. Following the assessment, use the SalonLab Smart Analyzer to analyse the inner hair strength.

Hyper-personalised product recommendation

Your client receives a personalised product recommendation that matches their hair needs and goals. This can be further customised with the client’s name, colour on the labels, and their preferred fragrance.

Checkout and sign-up

The order process is fully digitalised so clients can purchase their products online.

Personalised haircare guide 

To continue the SalonLab&Me journey, clients can log into their account online to review their personal hair score and order history, repurchase products, and explore a range of personalised blog articles based on their hair type and selected products, giving clients exclusive access to professional product expertise at home.