Inanch & Krysia

Getting to the root of it

Ellie Roots Professional

In the heart of Fitzrovia, Inanch Emir welcomed us into her salon earlier this week for British Beauty Week. As Roots Professional‘s UK  ambassador and being the flagship salon it was the perfect location to learn all about the Roots Professional system.

Joining Inanch was Krysia West, UK Educator for Roots Professional and between the two of them they presented two models. The first model, Demet had been using the Roots Professional system for several months and demostrably had achieved new hair growth. Demet previously wore extensions which put tension on her hair and scalp; along with an Iron deficiency she became vulnerable to hair loss and breakage which is why she began using the system, Demet has only just started feeling confident enough to wear her hair naturally without extensions – Hoorah!

The second model, Isabella had bleached hair which was damaged from lightening and heat styling. This was her first experience with Roots Professional and we could clearly see how the products were able to leave her hair nourished and in great condition.

The backwash ritual

Krysia presented the backwash ritual in collaboration with the Manta Hair Pulse. Roots Professional have partnered up with Manta to use their Pulse hair brush as part of the Blast backwash ritual. A ritual which cleanses, clarifies and stimulates the hair and scalp, the perfect service to add on prior to a haircut, blowdry or extension client.

The event was sponsored by wellness brand B Fresh Juices. “We chose to team up with B Fresh because of our mutual focus on health. I consider Roots Professional to be a wellness and skincare brand as we help our clients start a healthy hair and scalp journey. B Fresh juices are full of vitamins and nutrients to feed the body with benefits that can assist our mission for a healthy hair and scalp,” says Justine Collins, General Manager for Roots Professional UK & Europe.

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