American Crew introduces their NEW Finishing Spray, an essential tool for stylists to add the ultimate finishing touch to their creations. Designed for long-lasting hold with a natural shine, Finishing Spray is the latest addition to American Crew’s comprehensive line of styling products that cater to the men’s grooming Professional.
This lightweight, fast-drying spray helps control style while adding texture and body to any look. The American Crew Finishing Spray is formulated to de-frizz hair without leaving any visible residue, while providing manageable control and all-day protection from humidity.
“We’re always looking to expand our product collection with the Professional’s needs in mind,” said American Crew Founder, David Raccuglia. “Our Finishing Spray provides barbers and stylists with the perfect tool to finesse any look, while giving them the confidence that it will lock in style all day.”
How to style
Hold approximately 10 inches from the head, and spray evenly onto dry hair to fix any hairstyle for long-lasting results. 3 to 4 sprays a few seconds is typically enough for most styles. Perfect for the longer preppy looks, in particular the Cherubim trend that we have seen emerging since lockdown in barber shops throughout the UK and championed by celebrities like Harry Styles, Troy Sivan, Bradley Cooper.
Ian Harrold American Crew Allstar and owner of Attitude Men’s Hair says ”This look will be around for a while, developed over lock down the time out of the office environment allowed men to grow out shorter cuts and go through the messy period out of sight. Men have found a new love for their hair’s natural texture but now they are allowed back into the barber shops they want to give these longer lengths some control and structure. For this look, I’d recommend cutting with a texture razor working on the interior of the haircut to enhance texture and shape.”
For longer lengths use American Crew Molding Clay for separation and control, and reach for American Crew Fiber Cream for longer lengths. Apply wet at the roots and dry, then add a spritz of American Crew Finishing Spray to finish.
- Medium, long-lasting hold
- Lightweight spray with a natural shine
- De-frizzes hair while providing all day anti-humidity protection
- Citrus mint fragrance
The American Crew Finishing Spray will be available in barber shops nationwide and Look Fantastic from December 2020 (£13.50).
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