Thrilling news from American Crew, arguably the number 1 men’s grooming brand (and the Official Supplier to Men™ dontcha know) who now reveal a prestige skincare and grooming collection called Acumen. And it’s a thoroughly attractive piece of news all round!
Using their superb knowhow from years of creating awesome products for men’s personal care, new American Crew Acumen will make you double-take: one for good-looking; two for strong performance. This is a compelling range of scientifically-formulated products comprising a ‘regime focused’ line of luxury propositions for men’s shower, shave, care and styling needs. Specifically, the entire collection of skincare, beard-grooming and body care is centered on the expression of excellence and attaining masterful poise, and conceived with the successful man in mind.
Grooming and skincare products for men must address male-specific issues and needs such as oily skin, thick skin, large pores, sweating and ageing. Acumen contains a special complex featuring Vitamins B5 and E for superior performance and visible results. Additional ingredients such as Hyaluronic Acid, Ginger Root Extract, Bisabolol and Cranberry Extract work together to increase blood flow, retain moisture, fight free radicals and promote radiant, healthy-looking skin that a man can be proud of, day in and day out.
There are 15 products specially formulated to fit a man’s tone, texture and grooming needs. Designed as a regime of four steps, covering shower, shave, care and style, the products include;
- SHOWER: In-Shower Face Wash; Clay Exfoliating Cleanser; Invigorating Body Wash; Daily Thickening Shampoo.
- SHAVE;Cooling Shave Cream; Soothing Shave Cream; After-Shave Cooling Lotion.
- CARE;Recharging Hdyrating Cream; Energising Hydrating Gel; Eye Energising Hydrating Gel; Scalp Revitaliser; 24H Hand & Body Hydrator.
- STYLE; Firm Hold Grooming Cream; Nourishing Cream Pomade; Classic Pomade.
Acumen is a complete winner, whether for salon use, showcased on the retail display, or in a client’s bathroom… In fact, American Crew Acumen is a ritual for excellence.
“We hope to inspire men to groom with confidence each day,”says David Raccuglia, founder of American Crew. “Acumen brings an element of sharpness, sophistication, and aspiration to the skincare, beard-grooming and bodycare routine. This is more than a regime. We hope to instill a ritual to elevate a man’s look and the self-assurance to get him where he needs to be.”
Read more about American Crew, HERE:
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