Revitalise dried-out hair this winter. The effects of central heating can make hair feel dry and damaged. Help your clients to recondition their hair with expert advice.
A reduction in humidity removes moisture from the hair and scalp, which can lead to flat hair. When paired with the effects of central-heating, this can encourage your hair to look frizzy due to a lack of moisture. Hairdresser Jonathan Andrew shares ways of reversing the effects of central heating, which you can pass on to clients to help them survive the winter season.
Shampoo and Conditioner
The simplest is often the most effective. Encourage your clients to focus on the basics, as this can be a great way to get hair back on track. A great moisturising combination will help tame dry and damaged hair. Try Fudge Professional Damage Rewind, a great combo to reverse the damage and get clients’ hair back to its best. As a plus, Fudge Professional tells us that OPTI-PLEX technology makes hair 90% stronger in just one use. How intriguing! 
Leave in treatments
A great way to add moisture is with leave-in conditioners and treatments. Jonathan recommends the Fudge Professional One Shot for your clients who need extra conditioning care.
Products
For Jonathan, the key is to use products that support your goal. Avoid using anything designed to remove moisture, as this will amplify the problem. Here are Jonathan’s go-to’s
Fudge Professional Blowdry Aqua Primer
A clever product that works for everyone. Similar to a makeup primer, this gets hair ready for anything! The primer offers heat protection, hold, shine and, importantly, anti-frizz. One benefit is that it contains hyaluronic acid, which repairs hair inside and out. As an incredibly lightweight product, clients won’t even know it’s there!
Fudge Professional Aqua Shine Serum
This lightweight serum boosts moisture and encourages control to keep hair looking great.
Fudge Professional Curl Revolution Mist
The perfect product for clients with curly hair. This spray conditions and helps control curls and waves without creating crispy, crunchy curls. Ideal!
Help your clients protect their hair this winter with a little extra care.
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