Ghd can’t keep still at the moment, but we are loving what we’re seeing. The British professional hair tool brand has partnered with top hair stylist, Eugene Souleiman to create ‘perfectly imperfect texture’ for the iconic British fashion designer Stella McCartney, as seen on the Stella McCartney AW22 Fashion Week catwalk in Paris.
The Stella McCartney Winter 2022 collection celebrated iconic American artist Frank Stella – one of the most important painters and sculptors of his generation. Introduced as Stella by Stella, the top floor of the Centre Pompidou set the stage for this cohesion of art and fashion. The collection reflected Stella woman who are both creators and collectors – turning pragmatic staples into effortless wearable art.
In partnership with ghd, Eugene Souleiman and his team worked to create a ‘perfectly imperfect’ textured hair look, inspired by the everyday ‘Stella McCartney woman’ who heroes individuality and working with their own natural textures.
“This season’s trend champions individuality and feeling good in your own skin. We wanted to create hair that resembles the Stella McCartney woman who is fast-paced, sexy and confident. Perfectly imperfect texture works with the girls natural hair, which is then enhanced using ghd’s products. The hair has a sense of integrity, mystery and lustfulness about it” saysEugene Souleiman – session stylist.
“I loved the effortlessly natural look ghd’s tools created for my ‘Stella by Stella’ runway show. This truly encapsulated the attitude of our Stella woman and paired with our Winter 2022 collection’s artistic perspective” says Stella McCartney.
Perfectly imperfect texture
Prep: To achieve the look today we prepped the hair with ghd bodyguard heat protect spray to protect the hair and add shine to the final look
Style: For those with naturally curly hair, we used the ghd helios professional hairdryer and diffuser attachment to add texture
Finish: We then used the new ghd curve thin wand to define and contour natural curls. To create a natural finish, we placed the thin wand on the curve where the curl begins, and curl in its natural direction. This way the integrity of the curl is not compromised but is defined.
For those with a straight-sleek finish, we used the ghd unplugged styler (RRP £299) to tame any fly-aways and finished with the ghd perfect ending final fix hairspray to keep the hair texture to promote natural movement.
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