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Perfecting the haircare regimen

Sometimes clients’ need a good talking too when it comes to their haircare regimen. But, what actually is a regimen? ‘A  systematic plan especially when designed to improve and maintain ones potential and succeed. A regular course of action.’

American Crew Regimen tackles the foundation of men’s grooming. Focusing on the importance of a daily routine, this latest launch from American Crew empowers men to streamline and customise their perfect regimen to look and feel their best, every day.

The inspiring collection of high-performance product combinations for care, shave, beard, and style embody the styling aspirations of the modern man.With a more holistic approach to grooming, Regimen offers multiple products that can be used alone or in conjunction for a complete styling experience.

“Having good daily grooming regimen is vital and with the number of products that are on the shelves today, it can be overwhelming for men to figure out exactly what they should be using to address their individual needs,” comments American Crew Founder David Raccuglia. “Through our carefully curated Regimen collection, we aim to provide everything a man needs to simplify and perfect their daily grooming routine according to their personal style and desired result.”

Revlon Professional stockists and salons can find the complete American Crew Regimen range online at

For more news from Revlon Professional click HERE.


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