Planet loving principles campaign

Planet loving principles

Ellie Paul Mitchell

It’s Earth month and we’re celebrating John Paul Mitchell Systems‘ planet loving principles. Long before sustainability became a mainstream movement John Paul Mitchell Systems prioritised making eco-friendly choices. The brand promised to be cruelty-free right from the get-go and has since implemented green ideas such as establishing an organic, solar-powered farm in Hawaii to grow awapuhi for their products.

Through the years they have continued to strengthen their commitment to sustainability, and in 2020 they solidified a sustainability pledge to make their company even cleaner and greener for future generations. As they work to protect out planet in whatever small and big ways they can, John Paul Mitchell Systems will focus on reducing virgin plastic and decreasing their carbon footprint – ensuring sustainable and ethical sourcing, and minimising waste to landfill.

or more news from Paul Mitchell, click HERE.

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