Introducing Invisiblewear

Lauren Paul Mitchell

InvisiblewearWhat a fantastic concept for a product line; one that affords effortless beauty, full stop. I mean seriously, in today’s no-filter beauty world, there is nothing more desirable to your clients than an effortlessly cool, tousled, touchable look. Introducing Invisiblewear.

Undone elegance

Invisiblewear is a complete line of hair care and styling products that’s all about embracing the beauty of imperfection and making chic simple. It’s the ultimate cheat code – freedom from a complex routine. Never stiff or over-styled, Invivsiblewear is formulated with velvet flower to soften hair as it adds texture and volume for relaxed, lived-in looks that take you from day to day. So simple, but so effective.

InvisiblewearTalk to your clients  

Help your guests embrace the modern trend of casual, lived-in hair. After all, they look to you for your professional expertise. Remember the following three talking points when discussing the Invisible lineup with your guests:

  • Simplified styling
    With Invisiblewear undone looks are super chic, but never over-styled. Talk to your client about simplifying their styling routine, so they can get the looks they love without too much time, fuss or complication.
  • Versatility
    Be sure to communicate the versatility of this great edit of products. Show clients how the assortment of stylers will take them from next-day beach waves to third-day top-knot, and so on.
  • Freedom
    With Invisiblewear there’s no need for a complex routine. Talk to guests about how they can play, experiment and embrace their natural texture for youthful, low-maintenance elegance.

For more of the latest news from Paul Mitchell, click HERE.

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