Colour gets cooler with new XG Essential Cools

Lauren Paul Mitchell

XGThe weather might be be getting hotter but at Paul Mitchell HQ things are pretty cool with the arrival of the Color XG Essential Cools collection.

These 12 new shades control unwanted warmth and provide true-to-tone results with effortless application in consumer-friendly colour options. The new cool shades add depth to any formula, and because they’re intermixable you can customize them for your clients. Not only are cool colors on-trend, but they are the backbone of every successful colourist in the salon. Fact!

The message is clear – Ash out the brass, and make hair cooler. It’s the perfect range to compliment the constant growing demand for cool blonde. 

Learn more about Paul Mitchell HERE: 


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