One of our favourite parts of the year is discovering the Oribe Holiday collection. Each year the brand partners with artists and makes who root their work in the exploration of beauty through craft. For 2024 Oribe are proud to partner with Kenyan fine art photographer Thandiwe Muriu to create the packaging of six limited-edition gift sets. Muriu’s artistic vision — deeply rooted in her African heritage — embodies the jubilant spirit of community and togetherness, with this year’s artwork encapsulating the timeless African proverb:
“When your sister does your hair, you do not need a mirror.”
Muriu explains that when a woman has her hair done in Kenya it is a shared experience. “Strangers quickly become friends over the simple act of helping one woman look her best.”
Muriu’s award-winning work is largely inspired by the natural beauty and strength of the women with whom she identifies. She often photographs her subjects — who wear intricate eyewear that she crafts from upcycled materials in celebration of the Kenyan spirit of creative problem-solving — enveloped in and backdropped by a richly patterned African textile that is diversely utilised from various African cultures and countries, creating a hypnotic and energizing optical illusion.
The sets
- Gold Lust collection: includes Gold Lust Repair & Restore shampoo and conditioner and Gold Lust Nourishing Hair Oil Travel
- Hair Alchemy collection: includes Hair Alchemy Resilience shampoo and conditioner and Hair Alchemy Fortifying Treatment Serum Travel
- Signature Style travel set: includes Signature Shampoo Travel and Signature Conditioner Travel, Royal Blowout Heat Styling Spray Travel
- Gold Lust Litre set: includes Gold Lust Repair & Restore Shampoo and Conditioner Liters
Packaging
These boxes are recyclable and are made using FSC Certified, 100% post-consumer fiber papers using a chlorine free process, soy inks and renewable electricity. The internal trays are made from 100% biodegradable and renewable plant fiber.
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