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Nutriplenish Overnight Serum

Aveda reveals new Nutriplenish Overnight Serum, which increases hair hydration. Perfect for clients with dehydrated hair. Aveda promises the new serum increases hair hydration in just one night…sounds good to us. As with all Aveda products, the new serum has a vegan formula that is 99% naturally-derived and silicone-free. Perfect for clients who prioritise vegan, sustainable haircare products. 

Nutriplenish Overnight Serum 

Aveda’s Nutriplenish Overnight Serum is the latest treatment to join its award-winning Nutriplenish Collection. Aveda says the serum increases hair hydration by 56% and replenishes lipids overnight. 

Christine Hall

“Lipids are essential to healthy-looking hair and can be depleted by low humidity in both indoor and outdoor environments,” says Christine Hall, vice president of research and development at Aveda. “Our new Nutriplenish Hydrating Overnight Serum was inspired by night-time facial serums in texture and benefit and was specifically designed to provide 8 hours of intensive lipid restoration, leaving hair visibly nourished, conditioned and restored in the morning.”

More details…

Nutriplenish Hydrating Overnight Serum is a lightweight, “pillow-proof” formula that absorbs into hair instantly. Aveda says the serum provides 8 hours of continuous hydration, making hair replenished and more manageable. Suggest for clients struggling to manage hair due to extreme dryness.

Aveda created the this nutrient-rich serum with a superfood complex made from:

  • organic pomegranate seed oil 
  • mango butter 
  • organic coconut oil

Aveda says the formula creates an invisible layer of power-packed nutrients for hair, restoring hydration to dry, brittle strands overnight.  

Renee Gadar

Renee Gadar, Aveda’s global artistic director for texture, says: “Aveda’s Nutriplenish Hydrating Overnight Serum is a transformational treatment designed specifically to replenish hair overnight. While you sleep, it works to put lipids back into thirsty mid-shafts and ends. I particularly love this product on curly and coily hair as part of the nightly routine using satin wraps, scrunchies and pillowcases.”

Nutriplenish Hydrating Overnight Serum works on dry and damp hair for any nighttime ritual and is suitable for all hair types and textures.

Aveda’s environmental standards

Nutriplenish Hydrating Overnight Serum is 99% naturally derived, 100% vegan, Leaping Bunny approved and silicone-free. Aveda says Nutriplenish Hydrating Overnight Serum prioritises using post-consumer recycled content with a 100% post-consumer recycled PET bottle, excluding the pump.

The new serum is available from 25th April in Aveda salons, spas, stores and online

Find out more about Aveda HERE


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