Welcome to the hue-verse! Three years after launching colour, evo expands its professional portfolio to include 17 new shades of performance-giving, truth-speaking professional colour. A New Horizons collection is ‘out of this world’ colour.
What do we know?
evo is the brand that gave us ammonia-free colour without compromise. evo’s formulas don’t stint on performance or ingredients and now the range is unlimited, too. The New Horizons colour collection represents the next frontier in the evo portfolio called the hue-verse. We like their frontier trail-blazing vision!
“We’ve worked closely with our network of educators and salons to gain market feedback,” says Jay Kownacki, evo’s head of education and product development. “Not only do these new additions perfectly complement the existing shades, they also help bolster further creativity and give colourists more options for even the most specific salon and client situations.”
The 4 new permanent and 13 demi-permanent shades in New Horizons offer a breadth of options that enhance salon work while saving time.
Coverage, lightening, condition and shine are a given, while continuing to respect people and plant. Instead of ammonia, PPD and Resorcinol, the evo brand uses ingredients which produce less odour, sensitivity and irritation, meaning a more pleasant colouring experience for both colourist and client. Because hue-verse formulas contain less of the bad stuff, they can squeeze in more of the powerful organic oils, plant-derived glycerin and low-levels of allergen-free fragrance that reduce irritation and work together to provide longer-lasting, vibrant results with out-of-this-world shine and condition.
New Horizons for you
Colour Chameleon: Demi 9.57
“When formulating the new colours, this light violet/red gloss was a no-brainer. It’s perfect for all levels of blonde and swings in tone depending on your starting point so is a real chameleon.” Jay Kownacki, head of education and product development
All Fired Up: Permanent 9.43
“Coppers are bang on trend and are here to stay. That’s why we have added the 9.43 – a beautiful soft copper, to the permanent family.” Tom Smith, creative colour director
Ashes to Ashes: Permanent 5.11 + demi 7.11
“The 7.11 demi-permanent gloss has huge versatility when used as part of any formula. Here it harmoniously enhances one of our new beautifully intense ash shades.” Tom Smith, creative colour director
The Blonde Ambition: Demi 10.07
“I predict that the 10.07 will be a go-to shade for all salons looking for instantly clean and bright results.” Jay Kownacki, head of education and product development
about evo
Born from a desire to shake up the hair industry status quo, evo has grown from an Aussie upstart into a global movement of salons, stylists and free thinkers. From humble beginnings to big ideas…the mission has remained the same: saving ordinary humans from themselves.™
For more information visit: evohair.com
@evohair @evopro #evohair
For more evo news on Respect For Hair click HERE
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