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New heat protection styling range launched by ghd

ghd just launched a new heat protection styling range – with the best product names ever! Designed by professional stylists and ghd engineering heat experts. A collection of ten essential styling products ideal to be used alongside ghd styling tools, to maximise heat styling for professional and long-lasting results. The epitome of power couples! Clever huh?

The heat protection styling range features the advanced ghd heat protection system, designed
to create a lightweight and invisible thermal protective barrier between hair and heat, which allows you to style your hair with confidence using heated styling tools, without worrying about damage.

“We are dedicated to developing innovative technologies and creating products that tackle consumer and professional stylist needs. We partnered hair stylists and ghd heat experts to design the new heat protection styling range, which maximises heat styling and provides added protection and style longevity, for optimum styling results” says Jeroen Temmerman, ghd CEO.

The ghd heat protection system evenly coats each strand of hair with a lightweight, invisible shield, forming a protective barrier between the heat of your styling tool and your hair. The invisible shield contains protection polymers which prevent cuticles from lifting, and conditioning agents which retain moisture and enhance hair gloss, improving the smoothness of the hair surface overall for healthier looking hair.

Essential styling products to maximise heat styling

Straight on: Straight & Smooth Spray – smooth, control and de-frizz hair, for cutting-edge straight style until the next day.

Pick me up: Root Lift Spray – 2.5 x more volume when paired with ghd rise hot brush

Body goals: Total Volume Foam – for volume and fullness to fine, flat hair

Dramatic ending: Smooth & Finish Serum 

Shiny ever after: Final Shine Spray – for dazzling, high impact shine and a sleek finish

Perfect ending: Final Fix Hairspray – fix every hair into place

Power couples

Pair each heat protection styling product with the accompanying ghd styling tool for optimum styling.

Bodyguard: Heat Protect Spray: the best-selling ghd heat protect spray provides an invisible barrier against everyday heat. Pair with: ghd platinum+ styler

Rehab: Advanced Split End Therapy – seals split ends for up to 10 washes. Pair with: ghd helios hairdryer or ghd platinum+ styler

Curly ever after: Curl Hold Spray – long lasting curls for up to 24hr curl hold and reduced frizz and static. Pair with: ghd curve wand or tong

”The heat protection styling products set the foundation to every hair look. The synergy between the products and the styling tools provides the most optimum styling results’’ comments Dafydd Thomas, ghd global head of education.

For more good hair news from ghd, click HERE.

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