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Modernistic

Modernistic by Kevin Murphy

Modernistic is the latests campaign from Kevin Murphy. Inspired by a high-tech home in Melbourne, Australia which served as the location for this new collection. Modernistic evokes a feeling of home and a sense of belonging. With its strength and simplicity, the sprawling concrete structure epitomises modern luxury. A beautiful, blank, off-form wall is set behind a front garden filled with water. Surreal waterways twist through the house, giving the space a mid-century feel with warm minimalism. Surrounded by the city, the house achieves a sense of calm and becomes a sanctuary.

Inspiration

Within this space, the Modernistic story unfolds in its austere simplicity. The backdrop of the home complements slick urban style and highlights high-performance products in colour, care and styling. Hair is decidedly sleeker as different lengths and proportions in shapes are explored.

 

Credits

Creative Director: Kevin Murphy. • Hair Team: (Colour) Kate Reid (Cut/Styling) James Nicholson, WadeBlackford, Nathan Gorman, Lucus Dowling & Phoenix Ly • Styling: Emily Ward & Olivia Foulds • MUA: Kenneth Higgins & Chelsea Burns Digital Motion & Photography:  John O’Rourke and Reuben Gates. 
Supported by ShowPony.

For more Kevin.Murphy news, click HERE

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Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating- whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

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