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Modernistic by Kevin Murphy

Modernistic is the latests campaign from Kevin Murphy. Inspired by a high-tech home in Melbourne, Australia which served as the location for this new collection. Modernistic evokes a feeling of home and a sense of belonging. With its strength and simplicity, the sprawling concrete structure epitomises modern luxury. A beautiful, blank, off-form wall is set behind a front garden filled with water. Surreal waterways twist through the house, giving the space a mid-century feel with warm minimalism. Surrounded by the city, the house achieves a sense of calm and becomes a sanctuary.


Within this space, the Modernistic story unfolds in its austere simplicity. The backdrop of the home complements slick urban style and highlights high-performance products in colour, care and styling. Hair is decidedly sleeker as different lengths and proportions in shapes are explored.



Creative Director: Kevin Murphy. • Hair Team: (Colour) Kate Reid (Cut/Styling) James Nicholson, WadeBlackford, Nathan Gorman, Lucus Dowling & Phoenix Ly • Styling: Emily Ward & Olivia Foulds • MUA: Kenneth Higgins & Chelsea Burns Digital Motion & Photography:  John O’Rourke and Reuben Gates. 
Supported by ShowPony.

For more Kevin.Murphy news, click HERE


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