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Metal Detox Revolutionises Hair Colour

Say hello to Metal Detox! After a long 7 years in the making; L’Oreal Professionnel had a scientific breakthrough and designed a hair care routine that completely revolutionises in-salon professional hair colour.

It’s common knowledge that hair breakage can occur after pre-lightening as the hair can become weaker, however there’s more to it than that…

Eureka

L’Oréal Professionnel labs, along with researchers at Loannina University, had their Eureka moment when they found that excess copper deposited inside the hair fibre, was a threat to the condition of the hair during the colouring process. They accepted the challenge to find a solution. Now a new technology has been designed with a specific molecule: Glicoamine.

Metal Detox Model

Metal water

That’s right, water is full of metals. The cleanest, purest tap water will still contain metals because of pipe erosion. Eventually copper builds; and can end up inside the hair fibre – which we now know make its more vulnerable to breakage during colouring.

Metals in water is a global challenge – some areas suffer more contamination that others. The condition and porosity of the hair will also impact how susceptible it is to damage as the more porous it is, the more metal particles it will absorb.

The sciencey stuff

Glicoamine is a small active chelating agent that is able to target copper particles. For the pre-treatment in salon, the concentration has been pushed to 10%. The formula developed (in the Pre-Treatment and Shampoo) for Metal Detox are protected by nine patents.

Clean those colours

• L’Oréal Professionnel Metal Detox Pre-Treatment The first step is to neutralise excess copper before colour is applied (only available in salon). The L’Oréal Professionnel Metal Detox Pre- Treatment is sprayed onto dry hair and by the time the Stylist has prepped the colour, the hair will have air dried. Once the hair has been coloured, the cleansing cream shampoo cleanses the hair fibres to gently remove the excess copper and colour, thus ensuring the colour’s clarity.
• L’Oréal Professionnel Metal Detox Shampoo &  L’Oréal Professionnel Metal Detox Masque mean that clients can maintain care at home by using the shampoo along with the anti-deposit protector mask to continue protecting the hair during washes. This is especially important because after technical services the hair fibre is even more porous. Both products have a delicate citrusy scent with a woody base note. Developed exclusively by the nose Frederique Terranova it ensures a sensory experience every time the products are used – and voila! 

Metal Detox is set be a game change and we think clients will love it!

For more of the latest news from L’Oréal Professional, click HERE.

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