For over 25 years, OSMO has been a trusted name in professional haircare — a brand built on innovation, creativity, and a commitment to empowering stylists to express fearless individuality through hair. Now, OSMO enters a bold new chapter with the launch of GLASS FLUID – Luxe Elixir, a premium addition to its newly relaunched product range.
More than just a serum, GLASS FLUID – Luxe Elixir is a luxurious, vegan-friendly formulation enriched with avocado, coconut, and argan oils, plus vitamin E. Designed with professionals in mind, it delivers instant, visible results – repairing and restoring dry, damaged hair while dramatically improving smoothness and shine. It even helps reduce drying time and provides UV protection, making it an indispensable finishing product for salon and session work alike.
Presented in a sleek 50ml bottle, GLASS FLUID perfectly embodies OSMO’s new aesthetic: modern, refined, and performance-driven, while staying true to the brand’s ethos of quality and affordability.
“Glass Fluid has fast become a staple in my kit – it’s the kind of product that delivers instant results clients can see and feel. Whether I’m finishing a sleek blow-dry or reviving dry, stressed ends, the blend of nourishing oils and lightweight texture adds incredible shine without any heaviness. It’s the perfect all-rounder for healthier-looking hair with serious gloss,” – Jake Nugent, OSMO Ambassador
A new era for OSMO
This relaunch represents more than a new look. It’s a powerful reaffirmation of OSMO’s core values: quality, creativity, and accessibility. With modernised packaging, upgraded formulations, and innovative additions like GLASS FLUID – Luxe Elixir, OSMO continues to lead the way in salon innovation, offering stylists professional tools that inspire confidence, creativity, and commercial success.
Stylists can experience the new OSMO era now, explore GLASS FLUID and the full range HERE.
