The latest additions to the L’Oréal Professionnel Blondifier collection

Blonde is an all-time favourite with its popularity showing no sign of waning. In fact, a massive 52% of in-salon clients request a fair-haired hue, while Instagram is home to over 27 million images under #blondehair, without even including subcategories such as #honeyblonde and #smokyblonde. In high demand though it may be, blonde hair can also be pretty high maintenance for your clients. And that’s where L’Oréal Professionnel Serie Expert Blondifier comes in.

In fact, not only does pre-lightening the hair leave it sensitised and more vulnerable to breakage, but clinging on to a salon-fresh shade of blonde can be particularly tricky, especially when environmental aggressors such as the sun, or self-inflicted harms like heat styling start to interfere. The in-salon professional difference is the key to not only achieving the perfect shade of blonde each client requests, but also for maintaining it too. And L’Oréal Professionnel Serie Expert Blondifier is every blonde’s bestie. This bespoke colour-care collection offers the tools your clients need to keep their blonde just how they like it, between their salon appointments.

But now the range gets a whole lot stronger. Introducing, L’Oréal Professionnel Blondifier Instant Resurfacing Concentrate and Serie Expert Blondifier Leave In Resurfacing Balm, two new innovations designed to boost the strength and vibrancy of your clients’ blonde hair. For extra strand solidity, the Serie Expert Blondifier Leave In Resurfacing Balm will be their new at-home go-to. Containing protective acai polyphenols, this lightweight balm restores the strength of the hair fibre, reducing hair breakage by 86% and offering heat protection up to 230°. Nice!