Adam reed salon

 L’Oréal works to support safe reopening of salons 

Lauren L’Oréal Professionnel

L’Oréal is working collaboratively with industry trade bodies, including the National Hair & Beauty Federation and British Beauty Council, to support the reopening of salons as soon as government permits. 

The colour giant has produced a ‘Back to Business’ support guide that includes post-confinement operating and hygiene guidelines to support its network of 25,000 salons when planning their reopening. The business will also supply over 100,000 hand sanitisers and more than a million protective masks, which hairdressing salons can order along with technical and retail products via L’Oréal’s customer service team or online via the L’Oréal Partner Shop.

Fowler 35Back to Business

The ‘Back to Business’ support guide includes post-lockdown advice on ensuring the safety and wellbeing of employees and customers, safer operating procedures, pre-booking appointments, organisation of the salon to spread out appointment times, advice on electronic payment, hand cleansing, tool disinfecting and social distancing and will be shared with all hair salons via the L’Oréal Access E-learning platform, a global e-learning website. 

Beatrice Dautzenberg, Managing Director of the L’Oréal Professional Products Division, commented: “This crisis has been a challenging period for everyone and we have been providing as much support as we can for our salon partners, including freezing payments due from independent salons and hairdressers and offering e-learning resources to enable continued career development whilst staff are at home. Now the government is starting to plan for life after lockdown, we want to assist the safe reopening of salons.” 

She adds: “The past few months have provided us with even greater awareness of the importance of our hairdressers and the demand from consumers for hair salons reopening is high. Hairdressing is the single largest contributor to the British Beauty Economy valued at GDP c. £6 billion, and salons play an integral part in communities and boost consumer wellbeing.”

Linton and MacNHBF and British Beauty Council

L’Oréal has been in close contact with industry trade organisations to help plan for the safe reopening of salons. Hilary Hall from the National Hair and Beauty Federation said: “The National Hair & Beauty Federation is working with the Government to deliver guidelines for how the hair, beauty and barbering industries can safely return to work. These will be released in line with the Government ‘roadmap’ out of lockdown which is expected to be announced this week.” 

Millie Kendall MBE from the British Beauty Council added: “As Hair Salons plan for what is likely to be a staged return to work, we are working closely with patrons such as L’Oréal to determine what principles will help us do this well – and central to these principles will be how we take care of our people. Guidelines are being drawn up collaboratively to help salon owners and their teams to be aware not only of the risks and precautionary measures, but also the potential benefits of this new phase ahead, including the promotion of more supportive and connected workplaces and teams.” 

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