L’Oréal Professionnel has shown some great support to hairdressers during this pandemic – with the continually updated Salon Guides featuring all the information, links and tips that will help you get through and all the free webinars and online education on their platforms. Now, there is more; the company is launching a business education series called Salon Reboot with Hellen Ward, co-founder of Richard Ward Hair & Metro Spa. And education is always welcome!
What is Salon Reboot?
Salon Reboot is a business education series made by Hellen Ward (@richardwardhair). It will take you through an introduction to four key topics that will help you reboot your business during these uncertain times. Designed to help you if you don’t know where to start or want to deep dive into a particular area. Anyone can join, simply register on Access for free and search SALON REBOOT.
What is available on uk.lorealacces.com: BUSINESS REBOOT?
Salon Reboot E-Learning: Complimentary
Online e-learning module introducing you to the four key webinar topics, including tips. Over 30 minutes of help to get you started. Want to learn more? Come to the matching in-depth webinar classrooms running in January (see below).
Salon Reboot Webinars: £49 / €49 each
Two-hour sessions that go into more depth and give you practical tools to use. Don’t know which to choose? Explore the e-learning to find what is right for you.
Income: Understanding your numbers: 10am to 12pm – Monday 18th January
Costs: Taking control of outgoings: 2pm to 4pm – Monday 18th January
Team: Maximising staff performance: 10am to 12pm – Monday 25th January
Clients: Maximising Client Spend: 2pm to 4pm – Monday 25th January
Learn from the best
Hellen Ward is widely acknowledged as one of the industry’s business gurus. She is a regular on industry issues for BBC Breakfast, BBC News and ITV’s Good Morning Britain; including advocating for the industry throughout this difficult period.
She explains: ”2020 has seen a huge shift in our sector. We’ve had to adapt to reduced customer numbers and a change in consumer behaviour so drastic and in such a short time frame, that thinking fluidly and adapting your business model has never been more important. As a salon owner on the front line, I’ve had to restructure our tried and tested business model. Re-setting, re-framing and re-thinking salons is vital if we are to survive. Businesses need to adopt the mantra ‘adapt or die’ and the tried and tested saying of ‘find products/services for your customer, not customers for your product/services’ has never been more relevant. With customer behaviour changing and client numbers reducing, coupled with people leaving it longer and longer between appointments, making sure salon owners and managers don’t carry the burden of responsibility for staff performance is crucial.
I spent Lockdown 1 restructuring the business to help weather the storm – changing the way I looked at the business and making sure the team fully understood what they needed to do to ensure we safeguarded the future for all of us. With such uncertainty and a different way of living and working, salons have suffered, as all close contact services have. But we can future-proof our business models and adapt to these changes, and I hope to help salon owners do just that. Whatever size salon you have, the challenges are the same. Re-booting how we do things is not just advised, but essential.”
As per what can someone learn through these webinars, Hellen replies: ”There are many educational platforms out there, but rarely much from salon owners who are also on the front line. In my e-learning and webinars I cover 4 crucial areas which anyone running a business in the hair or beauty sector should think about. I’ve had to adapt my tried and tested principals to help any salon scale up or down and meet the uncertainty this pandemic has brought. I hope that sharing my learnings may bring any salon owner some clarity and perspective.”
We agree – it is time to reset, reframe, rethink and REBOOT salons!
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