L’Oréal Professionnel is launching #PROPOSITIVITY

Aurore Caboche L’Oréal Professionnel

COVID-19 is a challenging time for all industries. With salons across the UK closed, industry professionals look to new ways to connect and help each other navigate this unprecedented period, as well as keep connected with their loyal clients. In order to help, L’Oréal Professionnel is launching #PROPOSITIVITY.

To inspire and support

Trevor Sorbie

Trevor Sorbie MBE

Spearheaded by iconic Trevor Sorbie MBE, who has over 50 years’ experience, #PROPOSITIVITY campaign will include a series of Instagram TV videos to drive a positive mind-set amongst pros as we head into the Easter weekend and beyond. Trevor and other big industry names will be sharing their stories, advice and ideas on  how to cope with the challenges of COVID-19. They will also give messages that offer inspiration and solidarity to support and promote well being amongst both the hairdressing and client community.

The L’Oréal Professionnel #PROPOSITIVITY campaign allows us all to share and connect with our wonderful industry. I will share ideas that I have used in my career which have helped me to achieve my goals” says Trevor Sorbie MBE.

We can’t wait to see and hear more, Trevor!

The #PROPOSITIVITY campaign is set to run over a number of weeks. It will feature many renowned industry names to keep the engagement strong and the support high during a time when the community needs to feel more connected than ever.

The first video was released on Thursday 9th April and shared across L’Oréal Professionnel social channels (Instagram). Head on @lorealeducationuki to watch it and tune in for more.

For more of the latest industry news, click HERE.


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