While watching the digital shows and presentations from London Fashion Week autumn/winter 21 the past five days we were delighted to see hair being more cared for than before, as an important and complementary part of a fashion collection. But one presentation that got us a bit emotional was the fashion designer Roksanda autumn/winter 2021 video.
The short film titled ‘Friday in February’ celebrated Vanessa Redgrave, Joely Richardson and Daisy Bevan bringing the themes of family and the human touch to life in a highly intimate, poetic and moving portrayal following three generations of incredible women. The grandmother-mother-daughter trio were filmed against the backdrop of their countryside home during lockdown over the course of one day in February.
Shot entirely using an iPhone with the talent truly bringing to life the best of WFH hair using L’Oréal Professionnel TECNI.ART products, embracing their natural textures with an effortless styled look, allowing the dynamic collection to speak for itself. The result is a beautiful work focused on individuality and naturality.
“ There are small moments in life that are so precious and so important. It was about capturing those everyday moments that are very simple but very often go unnoticed,” the designer says as we see Joely and Daisy holding hands, and the dappled light shining softly on Vanessa’s face. ”I have to remember those moments and to acknowledge them, and above all to enjoy them. I’m just trying to find a way of bringing a certain positivity, passion, and beauty to the world.”
Watch the Roksanda AW21 video HERE
For more of the latest news from L’Oréal Professional, click HERE.
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