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LOC Systems

LOC systems is a commercial term used to refer to the order in which you should apply your products as part of your hair care routine, post shampooing. LOC stands for liquid-based (or lotion i.e leave-in conditioner), oil based , cream based. The LOC system is most beneficial for people with natural coily or tight-textured hair, and those who are interested in guarding against moisture loss.

Jacqui McIntosh, Avlon’s European Education Director, shares which products she recommends for use in a LOC system for optimal results.


“Some women like to use water within a spray bottle as a wetting agent, we would also strongly recommend using the KeraCare Detangling Mist, suitable for both natural and relaxed hair maintenance.

“It smooths cuticles to gently release tangles and knots and features a masterful blend of moisturising silicones and quaternium conditioners. It imparts optimal hydration and silkening and contains Phyto extracts of the moisturising herb, calendula.”


  • Provides heat protection
  • Silken hair
  • Boosts shine and manageability
  • Leaves hair light
  • Eliminates static.

“We would also recommend applying a moisturising, water-based, leave-in conditioner to cleansed hair. This will enhance more slip enabling detangling with ease.  The KeraCare Natural Textures Leave-in Conditioner to helps detangle wet hair, seal cuticles, balance pH and preserve elasticity. The Amla and Shikakai ingredients moisturise dry frizzy hair while wet and prepare the hair for styling into concise coils and curls. Botanicals plus Argan and Abyssinian oil add shine to hair and promote proper moisture and oil balance.”


  • Helps seal cuticles.
  • Balances hair ph.
  • Helps preserve elasticity, strength and health of natural hair.


“KeraCare Essential Oils is a unique mix of 18 oils used to help lock in the moisture. It is a rich blend of natural oils including coconut, aloe vera and olive to moisturise brittle or dry hair and scalp. It absorbs easily without leaving a heavy, greasy build-up and leaves hair healthy-looking with a vibrant, natural-looking sheen. Suitable for all hair textures from natural to chemically treated hair.”


  • Moisturises hair to prevent brittleness
  • Keeps hair soft
  • Does not weigh hair down if used properly
  • Hair looks luminous and shiny.


KeraCare Natural Textures Butter Cream is a rich moisture locking soufflé that hydrates dehydrated normal to thicker curls and coil density. It’s an everyday moisturiser with shea butter, cocoa butter, argan, amla and shikakai botanicals to achieve a natural oil and moisture balance.”


  • Hydrates curls and coils
  • Smoothes hair amazingly
  • Promotes healthy hair growth.

“KeraCare Natural Textures Hair Milk is a lighter moisturiser that has a high hydration impact for fine to normal hair density, It nourishes, defines and rejuvenates dry, frizzy, lifeless curls, coils and twists. It is a daily hair sustainer with amla and shikakai botanicals for moisture, argan and Abyssinian and soybean oils, shea butter, cocoa butter, jojoba and almond oils for shine.”


  • Rejuvenates dry, frizzy, lifeless curls, coils and twists
  • Protects the elasticity, strength and health of natural hair

To find out more about Avlon and its products, email or call 0121 522 2124. Get inspiration at @avlonuk

For more Avlon news click HERE




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