TRENDING: Visit Colour World’s online hub Colourworlduk.com | Check out the Respect channel on Hairclips.tv

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Leaping Bunny approved

Although it comes as no surprise, we are absolutely thrilled to hear that Aveda is Leaping Bunny approved by Cruelty Free International. Aveda have been opposed animal testing since they launched in 1978. This is an accolade that sure is deserved.

To obtain Leaping Bunny approval, Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials, and ingredients. The brand underwent a rigorous, multi-year review process with Cruelty Free International to verify that its suppliers and manufacturers comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Programme, Aveda will be audited every 12 months by Cruelty Free International to ensure continued compliance.

“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years, and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationally-recognizable gold standard.”

Obtaining approval under Cruelty Free International’s Leaping Bunny Programme is a key component to Aveda’s goal of providing more transparency to the Aveda guest through trusted external organisations. The Leaping Bunny status applies to the full range of Aveda’s prestige hair, skin, and body care products, which are carried in thousands of salons and stores around the world. This includes Aveda’s hair color products, which are available exclusively at Aveda partner salons.

Michelle Thew, CEO of Cruelty Free International, said: “Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability. I am thrilled that this now includes Leaping Bunny approval for Aveda’s products.”

The approval requires: a supplier monitoring system to be implemented by the brand; checks for cosmetic animal testing down to and including manufacturer level of the supply chain; adherence to a fixed cut-off date (March 11, 2013); and regular independent supply chain audits to ensure compliance.

Find out more about Aveda HERE

____________________________

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

Latest News

View all News

EP 118 The producers of Colour World share what makes it #colourtastic
EP 118 The producers of Colour World share what makes it #colourtastic
EP 118 The producers of Colour World share what makes it #colourtastic
Sustainability tips and tricks from Lacey Hunter-Felton
EP 118 The producers of Colour World share what makes it #colourtastic
The Factory Collection
EP 118 The producers of Colour World share what makes it #colourtastic
Sonder
EP 118 The producers of Colour World share what makes it #colourtastic
Hair & Beauty Charity launches Supporter’s Campaign