Renovating an old building in Amsterdam to create a new salon, International hairdresser, colourist supreme and Global Brand Ambassador for JOICO, Larisa Love is living out a dream. She is now balancing life and career in both the USA and Europe, and grabbing headlines with her inimitable style. With a long-established and superbly successful business in LA, Larisa now aims to maker her beautiful new premises in the heart of Amersterdam’s Jordaan district just as popular.
A love story
Larisa met and fell in love with her rock star husband in Amsterdam. Spending time in the Dutch capital sealed her affection for the city and she dreamed of opening a second salon this side of the Atlantic. Over a challenging six months, the couple set about creating their own home and salon. Poetically, the new Larisa Love salon is now located in the same building which history reveals actually was a salon back in 1954.
At an opening party for family, friends and clients as well as many industry colleagues, Larisa announced her happiness. “Never be afraid to dream. It might seem tough at times but never give up. I was so blessed to have the support of Sebastian, my friends and the contractors who shared the same vision as me. Bringing the salon to life was an incredible experience and I can say in all honesty dreams really do come true.”
The Lust-have interior
Key features of the salon include a JOICO colour bar, comfortable salon furniture, and a leopard print sofa. Shelves are filled with Larisa’s favourite JOICO care and styling products. The double aspect windows feature original stained-glass panels. The whole is flooded with natural light – essential for Larisa’s fabulous colour transformations.
Several show-stopping glass chandeliers make a strong statement in the main room. Elsewhere, the powder room features a decoupage wall created from black and white portraits of supermodels and inspirational images. The salon epitomises Larisa’s particular style and her attention to detail perfectly.
Ursula Puchhammer, Brand & Digital Communications Manager EMEA for JOICO is a fan. She says: “Larisa is such an incredible artist and JOICO is delighted that she has chosen Amsterdam to open her first European salon. The energy and excitement that she has brought with her to Amsterdam is inspirational to see and we can’t wait to see what she does next.”
We wish Larisa the best and fell sure this salon will fly as high as the owner. Bravo!
For more JOICO news, click HERE.
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