pH.D by COLOR.ME revolutionises colour

Aurore Caboche KEVIN.MURPHY

Colourists and colour enthusiasts, this one is for you! A revolutionary treatment from COLOR.ME by KEVIN.MURPHY has launched and is going to change the way you create colour. Ready for your pH.D?

A true colourist’s line, COLOR.ME has been created with naturally beneficial ingredients that rejuvenate hair while delivering natural-looking colour, incredible shine and optimum functionality, without harming the environment. Born from fusing session work, fashion, colour and eco ethics, a range that gives colourists endless possibilities with 93 shades, toners and various lightener options. Now, COLOR.ME steps up its game with the latest innovation, pH.D; an amazing product that allows you to transform any permanent shade to a no-lift, no-shift, deposit-only hair colour.

What is it?

An alkaline to acid pH transformer utilises cutting-edge technology and a proprietary ingredient blend, pH.D gives you the ability to transform oxidative colour into a gentle acid colouration. Acidic hair colour utilises a formula that gently brings the pH of the hair closer to a neutral level. In simple words, it softens the strength of a permanent colour while expanding the colour line. 

pH.D is formulated with naturally-derived ingredients rich in flavonoids like lemongrass, sweet orange and grapefruit. The beauty of these essential oils is that they can help the cuticle lay flay, reflect light and impart shine, leading to smoother hair that’s also easier to blow-dry. Additionally, vitamin C supports pH levels and colour retention.

How to use it

  • Mix your desired SHADE with pH.D + LIQUID.ACTIVATOR in the APPLICATOR.BOTTLE with the MIXING.SPHERE and apply at the shampoo bowl
  • Visually develop – this ranges anywhere from 5-20 minutes
  • Apply post pH.D colouring service regimen

Why you’ll love it

By reducing an alkaline colour and making it more acidic, you are able to expand service offerings in the salon with stunning results for clients without the need to add an entirely new colour line — saving space and the initial investment. Just think about it – by adding only one product and playing with it you can create up to 300 colour shades! Without the need for multiple colour lines in the salon, pH.D by COLOR.ME can save you  money, time, and space. Clever, right?

For more news from KEVIN.MURPHY, click HERE.

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