Bad hair day? KEVIN.MURPHY is making that one less thing to worry about with the launch of FLAWLESS, a new 6-in-1 bond-building styling lotion designed to strengthen, repair, protect, smooth, shine and style in one step.
Created for clients looking to simplify their routine without compromising on results, FLAWLESS sits somewhere between treatment and styling product, combining bond-building technology with heat protection and frizz control.
Powered by KM.RE.BOND technology, Arginine and a skincare-inspired Fermented Oil blend, the formula works within the hair fibre to help repair damage and improve strength over time.
Flawless stats
- Repair up to 73% of broken bonds
- Deliver up to 6x less breakage
- Seal 100% of split ends
- Smooth up to 95% of frizz
- Protect against heat up to 232°C / 450°F
- Speed up blow-dry time while adding glossy, healthy-looking shine
The launch taps into the growing demand for products that work harder across both haircare and styling. With clients becoming increasingly aware of damage caused by colour, heat and everyday styling, bond-building has moved firmly into the mainstream (alongside a preference for fewer products and simpler routines).
Kevin Murphy says: “With KM.RE.BOND technology, Arginine and a skincare-inspired Fermented Oil blend, FLAWLESS works from inside the hair to repair damage, rebuild strength and improve condition over time. So every time you style, you’re not just finishing the hair. You’re improving it.”
How to use
Apply 1–2 pumps to damp hair before blow-drying or air-drying. To refresh dry hair, smooth a small amount through the mid-lengths and ends.
Trade price: £26.54 + VAT
RRP: £52
*Performance claims are versus non-conditioning shampoo, based on a 2025 laboratory study.
For more Kevin.Murphy news, click HERE
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