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Kao Minimises Colour Wastage

As part of Kao’s sustainability mission they are proud to announce a new partnership with hair colour management software – Vish – to work on minimising colour wastage in salons. Kao are now encouraging all their salons to use the Vish technology to monitor and reduce how much colour they dispense and waste. 

Research suggests that UK salons waste almost 30% of colour through over-mixing. The excess colour is then over-applied to hair, rinsed down the sink or sent to landfill – either way a negative impact on the environment. Following a successful trial of Vish software in 10 Kao salons across the UK, the partnership will help Kao focus on their sustainability goals.

“Sustainability is about the environment and more, It’s about stopping 30% of colour going into the water systems or to landfill, about reducing packaging and the pollution involved in transporting product. It’s also about the viability of a business,” said Tom Bentley-Taylor, MD of Vish EMEA. “If a salon is pouring its profits down the sink as wasted colour, then its long-term business health is unsustainable. Working with Vish helps protect and build profits as well as protect the planet.”
 
Kao will continue their mission to become carbon neutral by 2050 and have also committed to responsibly sourcing raw materials, including using only 100% certified-sustainable palm oil for consumer products and industrial purposes by 2025.

“2020 was a challenging year with the entire organisation adapting to the myriad of changes triggered by the COVID-19 pandemic,” said Stephanie Bruce, Director of Education, Salon, EMEA, at Kao Corporation, which has been recognised internationally as one of the world’s most ethical companies. “However, this did not hinder but rather accelerated our commitment to Environmental, Social and Corporate Governance. As an industry, we need to seek ways to reduce any negative impact our actions have on the planet. Partnering with Vish will help our salons continue to produce beautiful, creative colour while reducing waste and costs. That must be good for everyone.”

 

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