Shake up your routine with Joico’s latest launches…

rjhandley Jump for Joico

In 2015, Joico launched Hair Shake – a revolutionary dry styling product for a gorgeously textured finish. Proving hugely popular, the brand have added two more shakes to the family: Beach Shake for medium to thick hair and Body Shake for fine to medium hair and we couldn’t be more excited! We know they are going to be a instant hit, so let’s get you up to speed on the benefits of these beauties

Joico Beach Shake


is a tactile, fact-drying Aerosol to achieve tousled waves for medium to thick hair. 
Key ingredients? Coconut and Sunflower seed oils combine with shampoo-solvable Beeswax and flexible resins. 
Texture results? Beachy texture with a satin finish, separation and a modern lived-in look. 
Finish? Quick drying, natural satin finish. 
Creates sexy separation without the use of harsh and drying salts. Rich coconut and sunflower seed oils keep thick and coarse hair hydrated while silky smooth beeswax carves out that beach texture for a modern, beach-glam look. 

Joico Body Shake• BODY SHAKE

is a fine, dry Aerosol to achieve plush volume for fine to medium hair. 
Key ingredients? Aluminium starch, crystal clear resins and lightweight conditioners. 
Texture results? Dry to the touch, thick and plush finish with very light, touchable hold. 
Finish? Flash dry on contact, matte finish. 
Body and volume without a stiff, tacky finish. Uses Aluminium starch and light, crystal clear resins to create fullness with fluid movement giving the illusion of naturally thicker hair with an abundance of body. 
What could be simpler? Simply shake, shake, shake and go! We think Joico has really hit the nail on the head with these two, and you’ll see a really promising take up from clients too.