JOICO I'Deas

Salon I-Deas 4

Lauren Jump for Joico

With legendary stylist Vivienne Mackinder at the helm, we knew JOICO’s fourth Salon I’Deas collection was going to be smoking hot, and we weren’t disappointed.

As part of the brand’s creative education concept, a collection of three consumer-focused images is created each year to support salon hairdressers. Stylists can then take inspiration from these and create a look for their clients that suits their personality and lifestyle.

Symbiosis

Inspired by the Greek word for ‘existing together’, the 2018 collection is appropriately named Symbiosis and celebrates the synergy between weightless razor cutting and soft colour. The result a seamless marriage of artistry and wearability that clients will love.

Salon I-Deas

Modern hairdressing is defined by combining elements of foundational technique with individual creative vision. By combining these two elements, JOICO does not only satisfy the stylist’s yearning for new and aspirational ideas, but also provides the salon client with a wearable, everyday style that makes a unique statement. JOICO calls this symbiotic relationship Salon I-Deas.

Discover more about JOICO HERE.

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