New look and technology for K-PAK

Lauren Jump for Joico

JOICO celebrates over four decades of healthy hair with its iconic hair repair range, K-PAK!
The iconic K-PAK range from JOICO needs no introduction. But this time around it has been given a new look and new technology designed to rescue and restore distressed hair to its shiny, healthy-looking glory. It’s powered by the latest JOICO SmartRelease™ liposome technology that dives in, to repair, strengthen, and protect hair precisely where it needs it. 

K-Pak backbarProfessional in-salon Hair Repair System

Meet your backbar ‘secret weapon’ to dramatically enhance your clients’ colour and lightening results. In just four steps, this backbar treatment reconstructs, rebuilds and protects damaged hair for breathtakingly healthier-looking hair.

  • Enhances the performance of all color, perming and straightening services
  • Reconstructs, rebuilds, and protects damaged hair
  • Hair looks and feels better after treatment
  • Instantly 2.7 x stronger hair

Joico kpakAt-home care

Used in conjunction with the in-salon treatment, the at-home care range is a must for clients whose hair has undergone excessive heat styling, chemical processing or harsh environmental factors. It can help even the most brittle and lifeless locks make a glorious comeback.

  • Repairs years of visible damage
  • Instantly doubles hair strength
  • Boosts shine
  • Improves elasticity & manageability

For a more in-depth look at the products, click HERE

For more information on the colour world of JOICO, click HERE.


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