Meet Joico’s new JoiFull volumising range

Lauren Jump for Joico

Vibrant, healthy hair is the holy grail for the vast majority of clients, so news of the just-launched JoiFull volume-boosting range is sure to go down well. A new year with a new regime and a new opportunity make for the perfect plan, we say! Labelled beautifully with all the right buzzwords – think ‘full,’ ‘volume,’ and ‘body’ – you’ll have no difficulty getting your customers to buy into the concept. The JoiFull range is super-easy to understand; it’s made up of just three products (shampoo, conditioner and styler). The trio work to instantly inflate the hair – seriously pumping up the volume – and a glorious fruity-floral fragrance seals the deal. Frederic Aspiras is the longtime stylist to Lady Gaga and declares she’s hooked. 

JoiFullA closer look

Big, bouncy and brimming with body. Let’s take a closer look at the super transformative power products in the new JoiFull line. They are designed to bring even the finest, flattest hair back to life, adding strength to hold a style and pick up compliments along the way. Used as a system, they cleanse, condition and style creating plush, touchable, and lasting volume but without ‘the crunch’ often associated with products that do heavy lifting! Essentially the collection is really easy to use; clients simply need to understand that best results come from three steps: Firstly, cleanse to build the foundation for fullness; next condition for healthy volume and protection; and finally power up big-time with the game-changing styler. It’s a plan for va va voom! 

Check out Joico Brand Ambassador Larisa Love’s JoiFul video here…

For more informations on the colour world of JOICO, click HERE.


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