Artists for JOICO's Masterpiece Collection

Masterpiece Collection

Ellie Jump for Joico

The brand-new Vero K-Pak Color Masterpiece Collection from JOICO.

The 2022 Masterpiece Collection from JOICO inspires creativity and celebrates JOICO Vero K-Pak Color. Influenced by the work of renowned French master, Odilon Redon, who was celebrated for creating dreamlike paintings heavily influenced by Japanese art. Considered a precursor to both dadaism and surrealism, Redon worked in a variety of mediums from charcoals to pastels taking inspiration from nature and wistfulness.

JOICO senior creative artist and European design team member, David Murray collaborated with JOICO creative color artist and European color design team member, Katrina Kelly. With the colour and cut working in harmony to compliment one another, references from Redon’s stunning paintings and philosophy inspired their work. This innovative and imaginative collection of haircuts and bespoke colors showcases art in its most expressive form.

For over 25 years, Vero K-Pak Color has provided hairdressers with the color palette to create their own masterpiece. A true tone color line featuring intermixable pure tone shades which provide the artistic freedom to create a spectrum of limitless colors. Vero K-Pak Color has unique reconstructive benefits due to its technology. The Trans-Cuticle Delivery System TM, featuring Quadramine Complex, channels color molecules deep into the hair, using as little ammonia as possible, whilst reconstructing the hair.

On both models, Katrina used Vero K-Pak Color to create colour inspired by the soft dreamlike tones similar to those used by Redon in his art. Taking inspiration from the way Redon used colour placement to accentuate shadows or create lightness, along with the complimenting tones, Katrina was able to build her own color palette using Vero K-Pak Color.

When creating the captivating and versatile haircuts, David also drew inspiration from Redon’s iconic work. “Inspired by Redon, I put the structure in first and then using my creativity and a variety of techniques from razor cutting to slide cutting, I added another dimension to each look.” With each cut, versatility is the name of the game and each cut can very easily be changed with JOICO styling products to create a look that is suitable for any occasion”, said David Murray.

A collaboration of art and creativity led to the JOICO 2022 Masterpiece.

For more information on the colour world of JOICO, click HERE.

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