Masterpiece BTS

Masterpiece BTS

Ellie Jump for Joico

Here is your exclusive behind the scenes, backstage access to the 2022 Vero K-Pak Color Masterpiece Collection from Joico!

A collection inspired by true masterpieces from the incredible Odilon Redon, the images are a celebration of dreamlike paintings and stunning Japanese art.

Have a look at Senior Creative Artist and European Design Team Member, David Murray and Joico Creative Color Artist and European Color Design Team Member, Katrina Kelly working on set to create this extraordinary collection.

Using the signature Joico Vero K-Pak Color and Vero K-Pak Chrome, Kartrina created her own customised color palette to create shades inspired by Redon and curate a masterpiece influenced by his use of color placement.

You can see David applying some of his signature cutting techniques – first creating the structure and then refining techniques to add dimension and depth to each style. David was inspired by Redon’s versatility and creative flow to bring these shapes to life.

Watch the video to see how this Masterpiece Collection came to life with Joico.

For more Joico news, click HERE.

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