Paul Watts

Lumi10 and summer colour with Paul Watts

Ellie Jump for Joico

With summer just around the corner, now is the time to streamline your diary and ensure your services are as efficient and time/cost effective as possible. That’s where Joico LumiShine Lumi10 comes in. Delivering 100% grey coverage in just ten minutes, this high pigmented colour packs a punch when it comes to root touch ups and colour refreshes.

Time is of the essence, especially during summer when your team have scheduled annual leave, you are working with a lighter team than usual and clients can be more pressed for time. Shaving even a few minutes off each colour appointment can transform your schedule and allow you to better plan your diary to ensure maximum utilisation. 

Of course, with Joico the focus of this fast-acting colour is on ‘the joi of healthy hair’. Lumi10 is packed with nourishment, bond-building ArgiPlex, amine acid and the exclusive Joico Quadramine Complex. This blend of protein low in molecular size and weight means the colour grips quickly to each strand of hair and reconstructs from cuticle to cortex. Meaning your clients colour will be healthier, stronger and shinier than ever before – in just ten minutes!

Joico European Color Design Team Member, Paul Watts says this is why he loves using Joico LumiShine Lumi10 on his clients – “Lumi10 allows me to create gorgeous, glowing colour in less time than ever before. Often my clients are looking for a speedy appointment on their lunch break, with Lumi10 I can now complete a root refresh in this time too. I love to work as efficiently as possible and the results and time frame this hero colour products from Joico gives me is unbelievable. It’s a must have in my salon as a colourist!”

For more information on the colour world of JOICO, click HERE.

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