JOICO super reds

Lauren Jump for Joico

Nothing, and we mean NOTHING, is black and white at Respect HQ this week, as we gear up for the hair colour event of the year this Sunday. That’s right Colour World UK 2019 is on the horizon and team JOICO with Larisa Love in tow, will of course be there. 

Fierce Colour, fierce protection

To celebrate the power of colour, we’re given a huge shout out to the LumiShine PowerHouse collection of super-reds. We don’t need to tell you how awesome the results are – you can see those for yourself this weekend, but what we will say is that if you’re looking for red that stays true to tone and resists fade, you’ve arrived at your destination! With a stunning range of fierce tones – from riot red to modern rosé, to the richest red plum and everything in between – these bold beauties sound the siren for shiny, healthy, fade-resistant color.

Celeb spot

For its longest-lasting reds JOICO tapped the talents of celebrity artist Rick Henry (personal hairstylist to Katy Perry) of Nine Zero One Salon, Los Angeles, fame to create the “Fire Red Quick Melt” technique, launching with this new collection. This multi-dimensional red left Henry on fire too. After using PowerHouse super-reds, formulated with a revolutionary J5 Fade Resistant technology and built-in protection from environmental aggressors, and UV rays, Henry was singing its praises. He said: “As a colorist, creating that perfect redhead could be a challenge. With the new LumiShine Powerhouse Reds, I know my client will leave with that beautiful, shinny, vibrant, head-turning red that she’s always wanted.” 

Have you got your ticket to Colour World yet? If not, click HERE.

For more informations on the colour world of JOICO, click HERE.


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