Joico zero heat

Is air-dry the new blow-dry?

Lauren Jump for Joico

Joico zero


Listen up, your clients are going to love the new Zero Heat air-dry styling creme from Joico. Perfect for achieving that effortless, air-dried look without the frizzy unruliness that comes with those blow-dry-free days. We reckon, air-dry could be the new blow-dry.

The no-heat, no-hassle styling product is available in two formulas – one for fine/medium hair and one for thick hair. Each works to define a client’s natural texture, while keeping frizz in check. Styling freedom for all!

Other benefits include boosting shine, reduction in drying time and no sticky residue left on the hair. Simply work into towel-dried hair, scrunch and twist to enhance texture.

For more informations on the colour world of JOICO, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.