Joico zero heat

Is air-dry the new blow-dry?

Lauren Jump for Joico

Joico zero

SONY DSC

Listen up, your clients are going to love the new Zero Heat air-dry styling creme from Joico. Perfect for achieving that effortless, air-dried look without the frizzy unruliness that comes with those blow-dry-free days. We reckon, air-dry could be the new blow-dry.

The no-heat, no-hassle styling product is available in two formulas – one for fine/medium hair and one for thick hair. Each works to define a client’s natural texture, while keeping frizz in check. Styling freedom for all!

Other benefits include boosting shine, reduction in drying time and no sticky residue left on the hair. Simply work into towel-dried hair, scrunch and twist to enhance texture.

For more informations on the colour world of JOICO, click HERE.

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