Joico Lumishine

Introducing new LumiShine YouthLock

Lauren Jump for Joico

JOICO has just launched its first collagen-infused permanent crème colour. Introducing LumiShine YouthLock.

Harnessing the fountain of youth-like properties of Collagen – known to keep skin youthfully plump and improve skin elasticity and hydration – this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair.

Taking you back to your youth

With just one color service (and if used in conjunction with the K-Pak care range), hair springs back with renewed bounce, body, and signature LumiShine shine. Resilience returns. Smoothness and softness are restored. And the best bit for you more mature clientele – resistant grey gets the most gleaming and gorgeous 100% coverage.

“I love the new JOICO LumiShine YouthLock shades because they guarantee 100% grey coverage while keeping hair healthy, youthful-looking and shiny,” says Larisa Love, JOICO Brand Ambassador.

For more informations on the colour world of JOICO, click HERE.

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