Cool is the new blonde and Joico’s Digital Brand Educator, Matt Beck, seems to have got it down. Check out this video, as he transforms a head of brassy highlights into a shining example of today’s buzz-worthy grey vibe. Using Blonde Life Lightening Powder for rocket-fast lift without damage, and LumiShine. It’s great to see these awesome Joico products in action.
Check out the latest news from Joico HERE.
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