Joico Blonde

Going blonde with Joico’s Matt Beck

Lauren Jump for Joico

Matt Beck

Matt Beck

Cool is the new blonde and Joico’s Digital Brand Educator, Matt Beck, seems to have got it down. Check out this video, as he transforms a head of brassy highlights into a shining example of today’s buzz-worthy grey vibe. Using Blonde Life Lightening Powder for rocket-fast lift without damage, and LumiShine. It’s great to see these awesome Joico products in action.


Check out the latest news from Joico HERE.

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