Go Glam or Go Home

Ellie Jump for Joico

It’s time to pump up the volume and take your clients look to the next level with the brand new ‘Guardians of Glam’ from JOICO. Following months of lockdown with lots of top knots and unkempt ponytails, your clients are pumped to style their hair. Whether it’s a lunch with friends or a night on the town, there’s a real excitement surrounding hair styling at the moment. That’s where JOICO comes in!

Three brand new releases from JOICO mean you can aim higher than ever before with your styling. The Style and Finish collection is here to create beautiful hair whilst simultaneously protecting the hair from damage caused from environmental factors.

First up – JOICO HEAT HERO. Start with the Heat Hero Glossing Thermal Protector to create the perfect base. It shields locks from the thermal onslaught of heated tools, while also delivering a healthy, glossy sheen and reducing the appearance of split ends.

Then we have – JOICO HUMIDITY BLOCKER+. Think of the Humidity Blocker+ Finishing Spray as your secret weapon in fighting frizz and the forces of evil that would tear your careful work apart. This light-hold spray protects styles from rain or humidity, imparting an invisible 24-hour shine shield.

Last but most certainly not least – RISEUP Powder Spray from JOICO. Create the perfect base to any style with this ultra-fine powder. RiseUp has long-lasting and flexible hold while also protecting hair from pollutants with moringa seed extract.

JOICO Brand Ambassador, Larisa Love commented;

“No need to tease! Just spray a couple of puffs of JOICO RISEUP into the root of the hair and move your fingers on the scalp in a circular motion – you’ll get volume for days.

For more information on the colour world of JOICO, click HERE.

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