Meet the latest technique taking the States by storm: foilyage.
California’s King of Colour and Joico’s own celebrity colourist, Denis de Souza is a whiz at it already! Using Joico’s much-loved Blonde Life range, Denis has created a beautiful, beachy LA blonde with plenty of California cool. Intrigued? Watch the tutorial below:
We’re sure you’re aware of Blonde Life, but if not we’ll refresh you here. The range is created for natural blondes and hair that’s been lifted or bleached. You and your clients know about the dedication it takes to staying blonde: the roots, the touch-ups, the toning, the damage, and the dulling. All of these can be time consuming so why not try one range that does it all? Blonde Life is a lightening and brightening system just for blondes without sacrificing the shine or condition of the hair. We love how the range comes with a selection of oils from Monoi oil to Tamanu oil, cementing why Joico really is the “healthy hair company”. Plus, we can reveal that the Joico team may have a new range of Blonde Life products launching soon…watch this space!
For more on Joico click HERE
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