Defy Damage

Expert opinions on Defy Damage

Lauren Jump for Joico

As loud as we shout about the super cool Defy Damage range, we’re aware that you really want to hear from the experts – stylists, salon owners and industry stalwarts just like you, who have tried and tested the range. Over to you Bruno Marc and Paul Watts. Tell us what you think…

Defy DamageBruno Marc Giamattei, JOICO Ambassador for Europe, UK and Ireland

“With Defy Damage you can prevent daily damage from occurring,” says Bruno. “It’s Arginine, Protective Lipid and Moringa Seed Oil make the hair five times stronger and delivers care at the same time. This stronger hair holds on to colour longer and helps prevent colour loss, creating happier clients. Defy Damage gives instant and continuous protection against chemical, mechanical, thermal and environmental damage, as well as chemical service perfection, and an increased, more even lift when lightening. It hugely strengthens vulnerable hair and makes it more resilient in just one use.”

Bruno adds: “The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation, clients can instantly see and feel.”

Paul WattsPaul Watts, JOICO European Design Team Member

“JOICO Defy Damage is a game changer, it completely changes the condition and texture of the clients hair and it boosts their colour beautifully,” says Paul Watts. “I love how simple and easy to use it is, for such a quick step it makes such an incredible difference to hair and overall result. The at-home system is also a life line for clients with damaged hair, it protects against the harsh elements faced on a daily basis as well as heated styling and damage from colouring.”

He concludes: “This breakthrough range helps to strengthen the bond of the hair for an overwhelming transformation that the client will be able to recognise instantly and feel from the very first use. Defy Damage instills confidence in clients and stylists as you can be sure that the hair is being cared for and protected from the very core. The results are unbelievable.”

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